O'Toole Atwell, PC Serving Clients In Texas & Colorado For OVER 20 Years
Business & Commercial Litigation
Phone 512-475-4740
Our Practice Areas

Desilu lawsuit highlights relevance of historic IP

Texas entrepreneurs may often find that their intellectual property can be the most valuable part of their enterprise. From the trade name and logo of a business with high levels of goodwill, to the information systems that power a tech business, IP issues can be decisive in a business's success or failure. In addition, historical intellectual property can be particularly important, both for the current value of the income it produces as well as the positive associations that it is able to create.

Desilu Studios is one such example. The company was originally created by classic stars Desi Arnaz and Lucille Ball, and it produced famous television shows like "I Love Lucy," "The Lucy Show" and even "Star Trek." After Ball bought the company for herself, she sold it to Gulf & Western Industries, which later became Paramount Pictures. Later on, the Desilu company was dissolved and integrated into Paramount, which then became part of CBS upon its acquisition of Paramount's television properties.

However, in 2013, one man in California decided to refound and relaunch Desilu Studios as a company based on new media and technology. The new Desilu company filed a trademark application that went unopposed, which was approved in January 2018. Desilu has initiated business litigation against CBS for using the Desilu name, claiming that it could cause confusion. Desilu argues that CBS is infringing its trademark and has disrupted its business activities, including consultations with the descendants of Ball and Arnaz.

Whether a trademark is newly developed or an old classic, protecting it can be critical to maintaining it in the future. Business owners who are concerned about how best to protect their intellectual property should consider a consult with a business litigation attorney. A lawyer can help handle IP litigation as well as necessary registrations, updates and paperwork to ensure that a company's intellectual creations are protected as securely as possible.

Source: Courthouse News Service, "'I Love Lucy' Film Company Sues CBS Over Trademark Infringement," Martin Macias Jr., April 9, 2018

No Comments

Leave a comment
Comment Information
5 Star Review

Passionate, professional, and caring! Brian did a great job representing me!
Jana ODonnell

  • Super Lawyers Brian J. O'Toole | SuperLawyers.com
  • Board Certified Texas Board of Legal Specialization | Brian J. O'Toole - Civil Trial Law
  • Austin Bar Association
  • Texas Bar Foundation
  • Supreme Court of the State of Texas
  • United States District Court | District of Colorado
Email O’Toole Atwell, PC

Make Your Appointment Today

Our main office is located in Austin, Texas, and we serve clients throughout Texas and Colorado. Contact us today at 512-475-4740 or online to find out how we can put personalized service to work for you in your legal matter.

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

O'Toole Atwell, PC
919 Congress Avenue, Suite 535
Austin, TX 78701

Phone: 512-476-4740
Fax: 512-476-1228
Austin Law Office Map